AI Associate

This introductory credential was designed for end-users able to provide informed strategies and guide stakeholder decisions based on Salesforce's Trusted AI Principles. These users are familiar with data management, security considerations, common business and productivity tools, and Salesforce Customer 360. The focus here is on the fundamentals and capabilities of AI and data as they apply to CRM: different types of predictive analytics, Machine Learning, Natural Language Processing, Computer Vision, Ethical and responsible handling of data (privacy, bias, security, compliance).

Relevant resources for practicing: